Guide to Applying for BCA Advertising License (ALS) in 2025

Guide to Applying for BCA Advertising License (ALS) in 2025

What is BCA ALS?

The Building and Construction Authority (BCA) Advertisement Licensing System (ALS) is Singapore’s official online platform for applying for outdoor signage licenses.

Any signboard, billboard, lightbox, or advertising display visible from public spaces — whether illuminated or not — must comply with BCA’s outdoor advertising guidelines.

The ALS portal ensures all outdoor signage installations are safe, compliant, and visually appropriate for Singapore’s urban environment.

Who Needs to Apply for an Advertising License

You must apply for a license if your signage:

• Is displayed outdoors (including semi-open areas accessible to the public).

• Promotes a business, product, or service.

However, some signs are exempted, such as:

• Small signs or combined signs not exceeding 5 m² in total.

• Signs displayed by religious bodies, government-aided schools, hospitals, clinics, welfare homes, or hawker centres.

Step-by-Step Application Process

Step 1: Log in to BCA ALS

Go to BCA Advertisement Licensing System (ALS)

Log in using your Singpass as an individual or company applicant.

Step 2: Submit for Consultation

Before fabrication, submit your signage proposal under the “Consultation” section.

You’ll need:

• Landlord/MCST/HDB/Town Council consent letter

• Declaration Form (for 5 m² exemption)

• Site photos, plans, and 3D mock-ups showing the signage position

• Installation drawings (front view, side section, materials, and dimensions)

• Professional Engineer (PE) endorsement if the structure requires it

Step 3: Await BCA Response

BCA reviews your submission within 7 – 14 working days.

If URA (Urban Redevelopment Authority) review is required, allow an additional two weeks.

You’ll receive feedback by email — either for clarification, permit requirements, or approval.

Step 4: Apply for Permit to Use (PTU)

A PTU is mandatory if:

• The signage area exceeds 10 m², or

• The structure’s highest point is 4 m and above

Only a Professional Engineer can apply for the PTU through the CORENET e-Submission System.

Step 5: Make Payment

Once BCA approves your submission, proceed to Formal Application.

Make payment for the license fee — upon verification, a digital license will be emailed to you.

Step 6: Fabrication & Installation

Only after receiving BCA approval should you begin fabrication and installation.

At JX Signage / JX LED, we handle the entire process — from design, submission, PE endorsement to final installation — ensuring every detail matches the approved drawings and safety standards.

✅ ALS Submission Checklist

#	Item	Description
1	Business & Registered Address	Company UEN and address details
2	Signage Address	Exact installation site
3	Signage Dimensions	Width, height, depth
4	Signage Mock-Up	2D/3D visual for submission
5	Location on Map	Indicate placement on Google Map
6	Installation Method	Mounting details and materials
7	PE Endorsement	If size > 10 m² or structure > 4 m
8	Landlord Endorsement	Signature & stamp on each page
9	Tenant/Company Endorsement	Signature & stamp
10	Other Authority Approvals	If LTA/SLA/URA land involved

Why Work with a Professional Signage Contractor

Applying for BCA ALS on your own can be time-consuming and confusing. By engaging our team, you get:

• Accurate drawings and submissions done by experienced staff

• In-house PE endorsement and PTU submission support

• Smooth coordination from design to installation

• Zero compliance risk or re-submission delays

💡 Need Help with Your BCA Advertising License?

Let our team assist you from concept to installation.

We liaise directly with BCA officers to ensure your signage is approved quickly and correctly.

📞 WhatsApp 96450534 or Email: shantianyu@jxsignage.sg